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About CLARO

We built CLARO because the test was never the answer.

25 years of watching students think — and watching assessments miss it entirely. This is the story of why we built something different.

Why We Do This Work

"For too long, edtech has been measuring student 'learning' and leaving behind the ghosts of what could have been."
Ghost learning

The Ghost in the Data

Our ELL/MLL students have been treated as a mitigation outcome — a number to manage, a gap to close. All the while, the beauty of their cognitive development has been ghosted by compliance metrics, time limitations, and systems that were never built to see them.

Brain

The 90-Minute Problem

Research is clear: students need 90 minutes of Socratic dialogue to meaningfully improve reasoning and critical thinking. There is only one teacher in each classroom. That math has never worked — until now. CLARO makes that dialogue possible at scale, every day, for every student.

No test

A Conversation, Not a Test

We designed CLARO to observe reasoning and measure it through DialogIQ™. A student never has to take a test. They get to have a conversation. The thinking is the assessment. The dialogue is the data. And the student is finally seen.

CLARO exists because every student deserves to be known not by their score — but by the quality of their thinking. We built the tool we wish had existed in every classroom we ever walked into.

— Dr. Aubrey Escobar, Founder & Chief Learning Architect

What CLARO means

C
Cognitive
L
Learning
A
Assessment
R
through Reasoning
O
Observation

The name also draws from the Latin clarus (clear, bright, evident) and the Spanish claro (clear, of course, understood). Both meanings are intentional — CLARO makes thinking clear, and it speaks to students in both languages.

Chispa, the CLARO mascot, glowing warmly

Why Chispa?

Spanish for "spark"

"We named her Chispa because that's what real thinking looks like: a spark. Not a blaze — not yet. Just the moment when something catches. When a student says something they didn't know they knew. That's the moment CLARO is built to find."

— Dr. Aubrey Escobar

Our Team

The people behind CLARO

Educators, engineers, and researchers united by one belief: every student's thinking deserves to be seen.

Dr. Aubrey Escobar

Dr. Aubrey Escobar

Founder & Chief Learning Architect

Citlalli Escobar

Citlalli Escobar

Learning Development Coordinator

Lorena Haidar

Lorena Haidar

Human Resource Generalist

Emmanuel Turinetti

Emmanuel Turinetti

Software Migration Engineer

Missou Sánchez Muñoz

Missou Sánchez Muñoz

Community and Family Coordinator

Leadership Advisory Board

Guided by experience.
Grounded in practice.

Our advisory board brings together district leaders, researchers, and practitioners who have spent careers in the rooms where learning happens.

Dr. Lori Cantu Gonzalez

Dr. Lori Cantu Gonzalez

Former Superintendent · CSU Fresno (Fall 2026)

A former superintendent with over 30 years building instructional systems that center equity and the whole child. Beginning Fall 2026, tenure-track Assistant Professor of P–12 Educational Leadership at California State University, Fresno. Founder and Lead Consultant of WholeLeader Consulting, with research expertise in rural school systems and culturally responsive school leadership.

WholeLeader Consulting →
Dra. Brenda García Castro

Dra. Brenda García Castro

Adjunct Professor · Pepperdine University

An educator, researcher, and advocate with more than 20 years in K–12 education. Adjunct Professor and Excellence and Innovation Program Scholar Researcher at Pepperdine University GSEP, pursuing a second doctorate in Global Leadership and Change. As an immigrant and English learner, she is deeply committed to elevating multilingualism, culture, and community partnerships across instructional leadership, EL services, and special education.

Darrell Wilson

Darrell Wilson

Board Member · EdTech Leader & Equity Strategist

Darrell Wilson has spent his career doing one thing: making sure Black and Brown students have access to the tools, relationships, and opportunities they deserve. Across senior partnership roles at National Geographic Learning, Achieve3000, McGraw Hill, and Edmentum, he has built national initiatives that bring high-quality educational technology to the communities most often left behind. He spearheaded the 2011 Initiative at an all-male Chicago Charter School for African American Males, achieving a 100% graduation and college acceptance rate. He has led high-profile district partnerships with organizations including the NFL, ESPN, Fox, the LA Times, and the Seattle Times, and has been a consistent voice for migrant communities and students experiencing poverty. In 2017, National Geographic named him Consultant of the Year for Career Readiness. In 2008, he received special recognition from US Congresswoman Hilda Solis and Senate Majority Leader Gloria Romero for Academic Excellence and Leadership in partnership with Baldwin Park Unified School District. He serves as an advisor for the Student with a Goal organization and The S.H.A.Y. Foundation.

Richard Hoffmann

Richard Hoffmann

Co-Founder & Product Architect · FACTORS Digital Intelligence

Co-Founder and Product Architect of FACTORS Digital Intelligence (FDI), an AI-native platform focused on building "Smarter Machines for Wiser Humans." With a career spanning enterprise technology, product strategy, healthcare innovation, and AI architecture, Rich brings a cross-industry perspective to the future of education, human formation, and responsible AI. He supports CLARO's strategic alignment across AI governance, educational transformation, and formation-aware approaches that preserve human agency and cognitive sovereignty.

FACTORS Digital Intelligence →
Robin Stewart

Robin Stewart

Co-Founder & CEO · FACTORS Digital Intelligence

Co-Founder and CEO of FACTORS Digital Intelligence and Co-Founder of Veritas AI, advancing ethical, formation-aware systems that support human flourishing. Also Founder of MindBody Talent, a national executive search firm serving the integrative medicine community. With a career spanning executive leadership, operations, healthcare innovation, and organizational development, Robin brings a deeply relational and systems-oriented perspective to education, human-centered AI adoption, and sustainable institutional transformation.

FACTORS Digital Intelligence →
Dr. Brianna Lopez

Dr. Brianna Lopez

Vice President of Academic Affairs / CAO · University of the Southwest

A higher education leader who has spent nearly a decade building academic infrastructure at the University of the Southwest in Hobbs, New Mexico — rising from Student Support Coordinator to Vice President of Academic Affairs and Chief Academic Officer. With deep roots in the communities CLARO serves, Dr. Lopez brings a practitioner's understanding of what it takes to support learners across the full pipeline, from K–12 classrooms to college completion. Her expertise in admissions, student success, international education, and institutional leadership gives her a rare vantage point on the systemic barriers that dialogue-based learning can help dismantle.

Javier Trujillo

Javier Trujillo

Board Member · Government & Public Affairs Executive

With more than 20 years of experience navigating the intersection of government, education, and community, Javier Trujillo brings to CLAROEdu a depth of strategic relationships that few in the edtech space can match. Having served as Vice President of Government Affairs and Community Partnerships at both Achieve3000 and McGraw Hill, and as AVP of Government Relations and External Affairs at Edmentum, Javier has spent his career translating the promise of educational technology into policy-level adoption at the federal, state, and local levels. At CLAROEdu, he will lead the organization's government affairs strategy — opening doors to district procurement pathways, Title I and bilingual education funding streams, and state-level policy advocacy that positions Socratic dialogue as a recognized instructional intervention. His deep experience in regulatory compliance and stakeholder engagement will be instrumental as CLARO scales into public school systems across the country and in Mexico.

Derek Eagle LaRance

Derek Eagle LaRance

Board Member · Senior Technical Program Manager · FLAIR

Derek Eagle LaRance is Senior Technical Program Manager at FLAIR — First Languages AI Reality — the groundbreaking initiative building Voice AI systems to revitalize endangered Indigenous languages worldwide. At FLAIR, he leads the planning, execution, and delivery of AI/ML initiatives with a focus on scalable, community-centered technology. A military veteran who led in high-stakes environments, Derek brings a decade of program management expertise and a rare ability to connect the dots across Tribal business development, Indigenous policy, workforce development, and Indigenous film & television. Formerly Head of Indigenous & Tribal Affairs at Amazon, his mission has always been to amplify the voices, values, and visions of Indigenous peoples. At CLARO, he serves as our liaison to Indigenous and Native communities across the United States — ensuring that the promise of Socratic dialogue reaches every learner, on every nation.

LinkedIn Profile →

Interested in joining the advisory board? Get in touch →

The Ecosystem & Community

CLARO is part of a larger mission to transform how education works — backed by research, community, and practice

SALC

SALC — Society for AI Literacy in Classrooms

teachingwithai.org

CLARO is a proud member of SALC, a community of educators and researchers committed to responsible, effective technology integration in PPK–12 classrooms. Our membership reflects our commitment to community-grounded, ethically-designed learning tools.

Learn about SALC
Chispa

Ready to see the spark?

Connect with us to learn more about CLARO and how it can work in your school.